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NN: Testing for the perfect story, one, two, three...


Testing for the perfect story, one, two, three...



Content’s not only an art, but a science. Social media's impact has made this clearer than ever.

The concept isn’t totally new. Think back to Leonardo Da Vinci, secretly carving up cadavers so that he could perfect his sculpting. Science and art have gone hand-in-hand for eons. 

Luckily we don’t need any spare corpses to succeed in content creation today. But it's becoming more apparent that we do need an understanding of what works.

Take Diply, one of the viral content sites that breaks into the newsfeed, time and time again.

“Our guiding principle for content creation and social distribution is to test and test again,” Dan Lagani, Diply’s President and CRO, told us in our interview on the NewsWhip blog. 

"The “art” is that we start with great story ideas, and the “science” is that we test every video and story for engagement." That even means creating two videos of the same content, and A/B testing which will work. The results have clearly paid off for Diply.

Time and again, we’re hearing this echoed back to us in our various Q&As with newsroom and content studio leaders. Whether it’s Hearst, the Associated Press, MTV News, CNN, or Reebok, you need to understand your audience engagement to the fullest to make sure you’re delivering the very best content.

Dive into the full interview here

Make the data a little less scary.

So how can you get the whole newsroom onboard with understanding the impact of analytics without being scared off by various numbers?

Liam Corcoran came up with five questions to ask as you start to share meaningful data throughout the newsroom.

For the full guide, check out the blog


How to supercharge your branded content for social


In our new webinar with Playbuzz, we explored how to create branded campaigns that get users sharing.


Why the AP is the hidden force behind Facebook engagement


The newswire is far from being dead. Mark Davies of the AP shares how the newswire powers the top stories on social.


Branded content is king. Here's why the data proves it.


Sponsored content on Facebook has become an instant hit for brands. We look at the payoff for brands who take it on.



- Is Facebook Watch going to be a hit? A brave soul viewed a full 24 hours of Facebook Watch to find out. 

 - Science stories tend to perform very well on social. But a new report shows that only 17 percent of U.S. adults actively seek it out, and most just "stumble across it".

 - Good news! Fake news, which, is bad news, probably won't affect the German Election. Poynter looks at the reasons why.    

That’s it from us for the week! Let us know over on Twitter if you have any questions or ideas for the blog, and tell your friends to give us a read if you found this roundup useful.

Have a great weekend,
Gabriele and the NewsWhip team.


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About Us


Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical.


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