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NN: Understanding best practices, aka why this email has a baby photo

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Understanding best practices

Hi there, 

If you’ve been keeping up our research, you’ll have seen that for the most part, general news publishers are weathering 2018's changes to social publishing.

But what about smaller, niche publications and brands? 

This week, we decided to look at a specific vertical that seems to hit everything that the major platforms are emphasizing this year: peer-to-peer engagements, community building, and meaningful discourse.

This applies to several niches, but for this analysis, we looked at 
parenting-focused publishers and content. The story below has been one of the most engaging of the year so far.

Parenting publishers and brands offer an outlet for their audience to connect, contribute, and be part of a strong community.

Between stories about inclusivity, nostalgic product announcements, getting real about personal experiences, and fat unicorn cakes (?!?!), the top parenting publishers have some definitive tactics that we can learn from. 

Understanding what goes into shareable content is important to developing your own content strategy. 

Read all of the trends here.

An optimistic start to Spring

Our March ranking of publishers on Facebook came as a surprise to us.

An upswing in interactions for major news publishers saw some sites return to levels of engagement not seen in the NewsWhip rankings for quite some time.

What was particularly interesting about this rise in engagements, particularly CNN's rise, was the dispersal factor.

Usually, when sites see a huge increase in interactions over the course of a few weeks, the gains can be largely attributed to a small number (occasionally a single) of articles which were shared by large social media pages and went extremely viral. 

While CNN did have some very popular stories, there seems to have also been a general lift in interactions for stories further down the chain.

These numbers could indicate a new standard being set across the platform. 

See the full rankings here.

How publishers are learning to embrace Twitter video 

Report: How tech & science stand out on Facebook & Instagram  

Five things to remember when building social media groups

Read here  >


  • "If the Financial Times were a person, it'd be a man". More publications are looking to diversify their audience
  • On that note, Slack is going to start analyzing if you speak to men and women differently
  • Reddit is growing up, and moving away from its "dysfunctional Craigslist" look
  • You'll soon be able to tell which of your connections are sharing fake news on Facebook
  • One to watch: How the Weather Channel is branching out its content

That's all from us! Please share our newsletter along if you found it useful, and send us a tweet if you have any ideas on topics you'd like us to research.

Have a great weekend, 
Gabriele and the NewsWhip team. 

NewsWhip Spike        NewsWhip Analytics        Resources        Blog        Contact 

Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical.

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