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Your Ultimate Guide to All-Denim Everything This Season

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The right denim can be tricky to find, but it's always a worthy quest. Because when you do finally find the right style, with that just-worn-in wash, well, there's few purchases that are more rewarding. Beginning your jeans journey can be daunting though, so Racked is here to wade through all the static and help you get started. Whether you're looking for a classic vintage pair, or you're feeling ready to splurge on some fancy schmancy denim for the fall season, we've got you covered.—Stephanie Talmadge

Where to Shop for Jeans Under $150
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Denim does not have to cost upwards of $200 to be great. Plenty of brands make jeans that fit just as well and look just as cool for significantly less. And while there’s nothing wrong with spending more money on a pair of quote-unquote fashion jeans, sometimes Gap is the better move.

Below, ten brands making jeans for under $150, including mall brands, indie labels, and everything in between.

Agolde: The Los Angeles-based brand Agolde bills itself as premium denim, but prices start at a (relatively) not premium $118. This season, most of the skinny jeans are under $148; things go up as pairs get more trendy (see: straight legs and flares) and distressed.

BDG: Don’t underestimate the Urban Outfitters brand; they’re surprisingly good and most are under $100. If you’re looking to try out an is-this-right-for-me trend (like embroidered mom jeans, actually a thing) this is a smart place to dip your toe. 

Gap: You don’t need us to tell you about Gap, or the fact that at any given time there is some sort of promotion happening at Gap, so rarely will you pay full retail price. Sizing goes up to 35, with short, regular, and long inseams.

Uniqlo: Jeans at Uniqlo are $39.90, making them some of the most affordable out there. Plus, in-store hemming is free!

Industry Standard: Prices start at $95 and go up to $115 at Industry Standard, where you can find a handful of classic fits with minimal extras (like custom embroidery). Think clean rinses in mid- and high-rises.

Eloquii: Eloquii's jeans are all under $100 (most are around $80) and include a wide range of styles, from straight legs to fringe skinny jeans to bootcut. Sizes start at 14 and go up to 24 and, in some cases, 28.

COS: The selection at COS is by no means exhaustive, but there are a few solid options from which to choose, pretty much the ethos of the entire brand. Most pairs are $99, with selvedge coming in at $115.

J.Crew and Madewell: Prices at Madewell start at $98, but a bulk of options that are under $150 are priced between $128 to $148 (J. Crew starts a little higher at $115). Both brands offer petite, tall, and maternity, with a vast selection of styles.

Courtshop: Courtshop does a great high-waist black skinny jean, and most pairs go for $135. When they’re on sale, prices can drop to as low as $50.

Blank NYC: Most Blank NYC jeans are $88, with a few coming in higher than that. Shop here (or at any of these stockists) if you're looking for skinny fits (especially pairs that are distressed) or trendy styles, like flares.

Shopping
The Ultimate Guide to Vintage Denim
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Call it a trend, call it a responsible environmental choice, but vintage denim is a "thing," any way you cut it.

In part, vintage jeans have never been so popular, because there have never been so many options. As Alice Wells and Jennifer Francis (co-founders of Kindred Black, a secret-weapon source for vintage denim) tell us, "there is such variety right now — the beauty of vintage jeans is that they’re so versatile. Wide leg cut short and worn with ankle boots, long and skinny, slouchy boyfriend, flares… there isn’t a way to go wrong."

While the pool may be wide, shopping for vintage jeans isn’t as simple as picking your typical size off the thrift store rack (the size on the tag basically means nothing), and not every pair is created equal: Some of these jeans are going to make your butt look good, and some of these jeans are going to make your butt look really good. (Wedgie jeans are styled after vintage for a reason.)

Which style is right for you? Find out here! >>
Shopping
This Season’s Denim Brands to Know
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The term “closet staple” is thrown around a lot, but if any article of clothing deserves the title, it’s denim. But because of its essential status and an overwhelming assortment of styles, fits, and wash choices, finding just the right pair can be tough.

To help, we rounded up eight brands doing great things in denim right now, along with the style they’re best for.

See and shop our fall favorites here >>
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The Racked Editors on Their Favorite Jeans
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Shopping for denim can be really personal; finding the right pair — and hanging onto them for years — is something to be proud of. Here, a handful of Racked editors share the best jeans they’ve ever bought.

See our editors' all-time favorite denim purchases here >>
Shopping
Jean Shopping, by the Numbers
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Buying a new pair of jeans can take a few tries; sometimes, a store with a ton of options is the most efficient route. Below is our list on where to shop if you want to try on at least a dozen pairs — whether that be in an actual fitting room or the privacy of your own home — broken down by number of brands (as of publishing time), price range, sizing, and more.

The best stores for when you need to try on a bunch of different styles >>
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