Denim does not have to cost upwards of $200 to be great. Plenty of brands make jeans that fit just as well and look just as cool for significantly less. And while there’s nothing wrong with spending more money on a pair of quote-unquote fashion jeans, sometimes Gap is the better move.
Below, ten brands making jeans for under $150, including mall brands, indie labels, and everything in between.
Agolde: The Los Angeles-based brand Agolde bills itself as premium denim, but prices start at a (relatively) not premium $118. This season, most of the skinny jeans are under $148; things go up as pairs get more trendy (see: straight legs and flares) and distressed.
BDG: Don’t underestimate the Urban Outfitters brand; they’re surprisingly good and most are under $100. If you’re looking to try out an is-this-right-for-me trend (like embroidered mom jeans, actually a thing) this is a smart place to dip your toe.
Gap: You don’t need us to tell you about Gap, or the fact that at any given time there is some sort of promotion happening at Gap, so rarely will you pay full retail price. Sizing goes up to 35, with short, regular, and long inseams.
Uniqlo: Jeans at Uniqlo are $39.90, making them some of the most affordable out there. Plus, in-store hemming is free!
Industry Standard: Prices start at $95 and go up to $115 at Industry Standard, where you can find a handful of classic fits with minimal extras (like custom embroidery). Think clean rinses in mid- and high-rises.
Eloquii: Eloquii's jeans are all under $100 (most are around $80) and include a wide range of styles, from straight legs to fringe skinny jeans to bootcut. Sizes start at 14 and go up to 24 and, in some cases, 28.
COS: The selection at COS is by no means exhaustive, but there are a few solid options from which to choose, pretty much the ethos of the entire brand. Most pairs are $99, with selvedge coming in at $115.
J.Crew and Madewell: Prices at Madewell start at $98, but a bulk of options that are under $150 are priced between $128 to $148 (J. Crew starts a little higher at $115). Both brands offer petite, tall, and maternity, with a vast selection of styles.
Courtshop: Courtshop does a great high-waist black skinny jean, and most pairs go for $135. When they’re on sale, prices can drop to as low as $50.
Blank NYC: Most Blank NYC jeans are $88, with a few coming in higher than that. Shop here (or at any of these stockists) if you're looking for skinny fits (especially pairs that are distressed) or trendy styles, like flares.