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The Best Sample Sales Coming to NYC This Month

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The Best Sample Sales in November

We're back with another round of sample sales that are worth shopping this month. This time around, our list includes one very rare, exciting addition: Rick Owens. The designer has never held a sample sale before, so if you're a fan of the brand, you'll definitely want to try to swing by.

Other heavy hitters include Diane von Furstenberg, Alexander Wang, a one-day Charlotte Olympia sale, and J.Crew and Madewell's double-header at the end of the month. Check them out below, and be sure to bookmark our massive list as we continue to update.

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Diane von Furstenberg
Deal: Up to 75% off women's clothing and accessories.
When: Monday, November 14th through Saturday, November 19th. Monday through Friday 10am—8pm, Saturday 10am—7pm.
Where: 260 Fifth Avenue, New York NY 10001.

Alexander Wang
Deal: Discounts on men's and women's clothing, bags, and shoes. Here's a peek at what's on sale.
When: Tuesday, November 15th through Saturday, November 19th. Tuesday through Friday 9am—8pm, Saturday 9am—6pm.
Where: 150 Greene Street, New York NY 10012.

Rick Owens
Deal: Up to 80% off men's and women's clothing, shoes and accessories, with deep discounts on leather. The sale includes merchandise from the fall 2015 and spring/summer 2016 collections.
When: Friday, November 18th through Sunday, November 20th. Daily 11am to 7pm.
Where: 250 Hudson Street New York, NY 10013

Charlotte Olympia
Deal: Up to 70% off retail prices on shoes and accessories.
When: Thursday, November 17th. 11am—7pm.
Where: Vanderbilt Suite at the Roosevelt Hotel, 45 East 45th Street, New York NY 10017.

J.Crew and Madewell
Deal:
Up to 60% off fall and holiday collections for women. Plus, deals on Crewcuts and men's shoes.
When: Monday, November 28th through Sunday, December 4th. Monday through Saturday 10am—8pm, Sunday 11am—5pm.
Where: 260 Fifth Avenue, New York NY 10001.

Steven Alan
Deal: Discounts on men's and women's clothing, accessories, and shoes.
When: Monday, November 28th through Sunday, December 4th. Monday 12pm—8pm, Tuesday through Thursday 10am—8pm, Friday through Saturday 10am—7pm, Sunday 10am—5pm.
Where: 150 Greene Street, New York NY 10012

See the full list of sample sales here >>
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Inside Glossier’s Unmarketing
Glossier products

How does Glossier, in the course of two years, go from launch to being talked about as the beauty brand that possibly defines a generation? The skincare and makeup brand is expected to grow 600 percent in 2016, rising so fast that the company has re-forecasted its revenue goals twice this year.

Glossier emerged from the popular blog Into The Gloss, founded in 2010 by Emily Weiss. After years of learning what’s on women’s bathroom shelves and talking to passionate readers of Into The Gloss, Glossier (rhymes with dossier) was launched in 2014 with a limited range of products. That product line, along with sales, has grown over the past two years. The Glossier brand centers on the Cool Girl: a young woman who I imagine has effortlessly full brows that just need a bit of tidying and not much need for makeup, thanks to either natural beauty or comfort in her own skin. Whereas many YouTube and Instagram beauty gurus display piles of brushes and makeup application tools, Glossier products come in tubes and sticks, and are applied with just the help of some fingers.

Articles have connected Glossier’s passionate fanbase to the fact that customers actually have a stake in its success. The ability of Weiss, Into The Gloss, and Glossier to tell meaningful stories has been discussed, as has Weiss’ aim to create a brand that engenders a feeling of friendship in customers.

The coverage of Glossier has tended to focus on the top of the pyramid: interviews with Weiss and sometimes input from Glossier staff members. While "Glossier is succeeding without appearing to try too hard" according to the Fashion Studies Journal, the bottom-up reality — usually unseen and certainly not the subject of much coverage by the mainstream press — is less slick, yet perhaps no less effective at drawing in new fans. Fader connected Glossier’s marketing to Avon’s friend-to-friend sales tactics, making recommendations to an "immediate circle of friends." Yes, young women look to their real life friends, but my experience and those of other bloggers suggests that the bulk of the "friend-to-friend" marketing is still done by social media influencers, downplayed in much of the narrative of authenticity but still very much present in Glossier’s marketing.

Here I need to mention that I have a beauty blog, mostly about Korean skincare. You probably haven’t heard of it and it’s not crazily popular. It’s a site that I update infrequently with about 75,000 page views per month and less than 1/30th the number of unique visitors attracted by Into the Gloss. Yet despite its middling stats, months before I began writing as a beauty journalist, Glossier came to me.

Keep reading this story here >>
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