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Don't Even Think About Doing Your Holiday Shopping This Saturday

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The Best Days of the Week to Holiday Shop

Shopping in a store — like, physically going to a store — is not a fun thing to do in the weeks leading up to the holidays. If you thought Zara was miserable at 6 p.m. after work in November, just wait until December really kicks into gear.

The best advice we can give you is: Start shopping now, especially if you're hoping to do some IRL browsing. Things are naturally going to get worse the closer as it gets to Hanukkah and Christmas (which overlap this year, by the way). If you do procrastinate, be selective on when you go. Don't even think about shopping the weekend before Christmas, or on a Saturday in general!

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For more specific tips, we had Foursquare pull foot-traffic data from last holiday season to find out when (down to the hour!) you should shop for what. This is what we discovered...

The worst day for shopping is Saturday.

Surprise! The first day of the weekend is the worst. Discount stores and outlets tend to be the most crowded from 11 a.m. to 1 p.m. From 1 p.m. to 2 p.m., department stores, clothing stores, and accessories stores will be slammed. Beauty gets hit the hardest around 3 p.m.

The best days are Monday and Sundays.

The best time to go to beauty stores is around lunchtime on Mondays, which makes sense — people are probably less likely to duck out of their offices at the beginning of the week. The sweet spot is between 12 p.m. and 1 p.m. Department stores will be the most bearable when they first open in the morning until noon.

And if you’re looking to ship packages, don’t even think about doing the weekend before Christmas, on December 19th or 20th. You will live to regret it.

Specialty stores are emptier in the evenings; bigger retailers are emptier in the mornings.

Specifically, accessories stores, jewelry stores, and clothing stores are all the most safe on Monday evenings, after 6 p.m. Larger retailers, like department and discount stores, are still best in mornings, especially on Sunday.

But yeah, the internet is probably still best.

No crowds, 24/7. There’s never a bad day or time to shop online.

Tiffany Yannetta, shopping director

Feature
A Practical Beauty Guide to Fighting Fascism
A protestor holding a sign that says "Love thy neighbor."

How to grapple with fascism? How to survive a country that doesn’t want us to withstand it? There ’s not a way to self-care out of an exhausting and dark future, there’s no physical action that can totally protect us. Face masks can help pass the time and “purify” your pores but you still have to face the news and the fact some people really aren’t here for you. Don’t get me wrong: self-care is essential for survival, but survival isn’t enough and it is exhausting. Being afraid of the future isn’t enough to change it, constant recovery is not the same thing as fighting for something truly survivable.

It is hard to understand beauty as a concept that can be useful during these times because it is not, not really. It’s been a weapon used against people since time immemorial. The exacting standards of beauty we're burdened with are, if anything, tied up with the violence we're seeing now. The relationship between American beauty standards and white supremacy is a long and entrenched one, and white supremacy is reflected in ugly ways, including police violence against African Americans (more than 800 black people have been shot and killed in 2016, which isn't over yet) and the the increasing rate of violence against Muslims — up by more than 78 percent in 2016, the highest since 9/11. The value of the body is the crux of our struggle for power. People who aren’t white are getting nailed right to the cross: beauty defiled, reminded that our bodies and our power are not welcome here.

So: What place does beauty have in fighting fascism when it’s mostly been used as a tool to uphold it? For now, let’s consider it a practical one. Your body is all you have right now, along with your voice. You must be compelled to move them both. There is no other option. Forget the safety pins — or don't, but don't let them be your only accessory against fascism. You can and should be more practical. If you plan to protest, here are some tips for your go-to bag you might find useful, accumulated from years of practical use.

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Today's Non-Gift Guide Pick
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Who: Ashley Wong
What they do: Founder, Gemnote
What they want: Barebones Explorer Cooler, $100

This is a holiday gift for adventurers. My fiancé and I have taken it on road trips from SF to LA and picnics at Golden Gate Park. I also use it almost daily — it's my favorite accessory to keep in the trunk. It holds up to 36 cans, and it's large enough to stash and chill all my groceries. After a big lunch on the weekends, I store my to-go box in the cooler so it doesn't spoil while I run other errands.

It has a sleek design and is super durable, and is made with genuine leather trim and water-resistant materials. The neutral color makes it appealing for us to carry wherever we go. Best of all, the zipper also serves as a bottle opener. Finally, a replacement for your tacky plastic Igloo!

Check out the rest of our non-gift guide picks here. Want to make donations your gift of choice instead? We've got you covered on that front too.

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