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Mara Hoffman, Alala, and More Online Sales to Shop This Weekend

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The Best Sales to Shop Online This Weekend

You know how Monday and Tuesday drag and drag, and then once Wednesday hits it’s like, where the hell did the week go? Well, April is the Wednesday of warm weather months. Summer will be here sooner than you can say “I didn’t even buy sandals, shorts, and sunglasses yet!” so if there’s anything you know you’re gonna need, you might want to jump on it now.

I, for one, am (regrettably!) taking a break from shopping, but for those of you who aren’t, this weekend’s sales provide plenty of opportunities for stocking up. Check out the best of the best below, and if you’re in New York or Los Angeles, check out our lists for the best IRL sample sales going on now and coming up soon. Cory Baldwin, shopping editor

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Photo: Mara Hoffman

Alala: 20% off with code FAMILY20 (through 4/22). This fancy athletic brand makes very sleek sports bras, shorts, tank tops, and tees, in case you don’t want to be running in that ratty old Champion bra all summer.

Sigerson Morrison: 25% off with code FFSM25 (through 4/24). Shoes are probably the only thing I actually need to buy every season because I wear through them so fast. If that’s you, too, check out SM’s Rhoda Mule, which’ll be $206 after the discount.

Las Cruxes: Okay, so here’s a cool concept shop based in Texas that I recently discovered, and the sale selection is pretty dope — Issey Miyake, Baggu, Loq. But basically, I need your help: Can someone buy out the rest of the on-sale Maryam Nassir Zadeh shoes (in size 38!) before I do? (I’m “not shopping,” but so tempted.)

The Outnet: Take an extra 30% off spring dresses. For those of your who somehow don’t know, The Outnet sells already-steeply discounted designer stuff. With names like Carven, Rosetta Getty, and Tibi in the mix, this extra 30% off sale is essential web browsing for anyone heading to a spring or summer wedding.

Mara Hoffman: The brand’s current-season stuff is VERY cute, but there’s a lot to shop right now in the sale section, too, from colorful one-pieces to bikinis, coverups, and even a wide-leg jumpsuit that wouldn’t at all be out of bounds on a sidewalk instead of poolside.

BNKR: 40% off party looks with code CHEERS40 (through 4/23). This Australian fashion site does US e-commerce for labels including Finders Keepers, Jaggar Footwear, Keepsake, and Solange-approved C/MEO Collective. The “party perfect” sale is made up of cool, modern, girly pieces from Keepsake and C/MEO; there’s a lot to covet.

Veda: The NYC-based brand known for its amazing leather jackets is currently having an online warehouse sale. The stuff included is good — and cheap! — but it’s selling fast, so be quick about it. A few prime examples: This silk top is now $50 (from $275), and this rad moto jacket is now $450 (from $1,157).

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Just One Thing
Why Is No One Talking About This Incredible Foundation?
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Clinique Beyond Perfecting Foundation + Concealer, $28

I can’t remember the last time I entered Sephora without a fairy blogger on my shoulder. Usually, I rely quite heavily on the #ad-iness of my Instagram feed. That bookmark feature? A godsend. My fleet of imaginary blogger besties has yet to let me down, but I started to grow curious of a shopping experience sans #spon. No screengrabs or bookmarked YouTube tutorials, just me zig-zagging through the store like a kid in a candy store, reading labels and swatching until my hand looked like a chocolate version of van Gogh’s Starry Night.

I’d like to think I made my foremothers proud by attempting to shop without any outside influence(r). How hard could it be to find an oil-free, fragrance-free, non comedogenic, dry-skin friendly, medium-to-full coverage foundation on my own?

Right before I felt the striped walls begin to cave in on me, I found the Clinique Beyond Perfecting Foundation + Concealer in a bevy of brown shades. (Truth be told, any shelf lined with more than one is a bevy in my eyes.) How the hell had I not heard of this? Where were the #ads? The #inpartnershipwiths? The #spons? Why is no one talking about this foundation? Why hasn’t a Samantha Jones-in-training sent me a press release? Where are my freebies and my personalized note?

This foundation checked all my boxes, plus the oversized doe foot applicator is just too damn cute. You only need about a dime-sized amount of product to cover your whole face, and if you like to get super precise around your brows, you can without needing to use an angled brush.

The formula isn’t too matte or too dry; it’s a very IRL finish. It brags that it can double as a concealer (not for my dark undereye circles, which absolutely must have a color corrector, but for you, maybe. It does cover acne scars and hyper-pigmentation like a G, though.) —Jascmeen Bush, contributing writer

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