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The Sketchy Way One Store Tried to Sell Ivanka Trump Clothes

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What’s Up With These ‘Things on Boobs’ Shirts?

Of all the over-the-top design details we’ve seen on shirts so far in 2017 — ruffles everywhere, ties and sashes that do absolutely nothing, slogans that advertise your love of brunch — the “things on boobs” T-shirt is pretty low on the scale of claw-your-eyes-out offensive. But the style, which you may or may not have noticed cropping up among indie brands and on Etsy and even at Forever 21, might be the one that irks me the most. (If you haven’t seen them yet, well, apologies for the intro.)

It annoys me because it’s a shameless way to call attention to your actual boobs, often with illustrations of things meant to evoke your nipples — avocados, fried eggs, flowers, skeleton hands holding pumpkins, or hell, just line drawings of boobs — right on top of your nipples. It annoys me because the whole “free the nipple” shirt thing plays into this new brand of faux feminism where it’s trendy to pay $80 or more on merch that’s exploiting how fed up we all are with the men in power making decisions that affect our bodies and our wallets. More than that, though, it annoys me because I actually kind of like it.

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Exhibit A: Collina Strada’s Call Mom Tee ($69). Check out blogger @Double3xposure posing in the Brooklyn brand’s T-shirt. It’s a cheeky slogan to begin with, made cheekier by the fact that the embroidered words are split up to live, yup, right on top of your boobs.  

Exhibit B: Ganni’s Peach Tee ($84). Right away, it’s clear that this innocent fruit is meant to be evocative of, ahem, body parts, which means I should hate it as much as I hate this pineapple shirt (or any of these Etsy shirts, really). But I don’t! Is it the color or the peaches? The way they kind of look like hearts? Truly, couldn’t tell you.

Exhibit C: Femininitees Censored Tee ($36). This one really walks the line for me. It’s overtly “free the nipple”-themed, but the brand donates a portion of proceeds to the National Organization for Women, so there’s that. (It also makes shirts with embroidered nipples in different colors, too, if you want to just cut to the chase.)

I tried to figure out who did it first, but the closest I got was tracing the idea as an outgrowth of the “boobs on things” trend, popularized by brands like Otherwild, Cold Picnic, and Group Partner. That motif started two or three years ago but really took hold last spring, when I would regularly get pitched product stories about all the “boobs on things” you could buy (boobs on T-shirts, boobs on bath mats, boobs on planters — you name it, and someone has already put a boob on it). And in its aftermath, now we’ve got things on boobs.

Honestly, I should probably just be glad we’re all so happy about our boobs that we want to decorate bath mats with them, not to mention decorate them with fried eggs and peaches. Cory Baldwin, shopping editor

What do you think of this look? Love it? Hate it? We're chatting about it over here today. 

Deal of the Day

Today is the last day of French brand The Kooples’ private sale, which means it’s your last chance (for now) to snag anything for 25% off. Since the sale is site-wide, there’s a lot to choose from for both men and women; we’d recommend starting with the brand’s springy printed dresses (like this sweet ‘60s-style flower dress), sleek blazers and trousers, and slightly punk shoes.

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In the News
One Store Sold Ivanka Trump Clothing Under Another Brand’s Name

Business of Fashion got a crazy scoop today that the Stein Mart store chain has been selling Ivanka Trump clothing with the labels snipped out and replaced with tags from Adrienne Vittadini merchandise. Both G-III, which licenses Ivanka Trump apparel, and Stein Mart admitted that they swapped the labels — and that it was done without the Ivanka Trump brand's knowledge — though neither would tell BoF how exactly this all went down. (Adrienne Vittadini is, somewhat ironically, owned by Authentic Brands Group.) While G-III works to clean up this PR mess and clears the relabeled clothing from stores, the appearance that Ivanka Trump clothing wasn't selling well enough under its own name doesn't reflect well on the brand, which shoppers have alternately been fired up to support and escort out of their closets since Donald Trump took office. —Eliza Brooke, senior reporter

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Guy Tang Is a Rainbow Hair Evangelist
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“We’re not all, ‘Oh, look, it’s me, we do celebrities, we do Kim Kardashian!’ I don’t care about that stuff,” says Guy Tang on a call. “Doing hair is about having a purpose.”

Tang, 35, calls himself a “hair activist” without a trace of irony. He believes that hairdressers are artists and that “helping a client find a new identity can also help us find ours.” But he also just loves to make rainbow hair. His Instagram account features image after image of long, cascading waves of hair dyed in the softest shades of pastel that Mother Nature never intended to be on a human head. I look at it just to relax and calm down at the end of the day.

With 1.6 million subscribers on YouTube and almost two million on Instagram, Tang is one of the few hair stylists with this kind of following on social media. (Jen Atkin, who, yes, counts the Kardashians as her clients, is another one.) He calls his followers his #hairbesties, and his YouTube tutorials are generally meant for professional hair colorists, though millions of civilians watch them for hair color inspiration. His designs often take upwards of 12 hours to create, can cost over $1,000, and use a mixture of 10 to 14 different colors. They are decidedly not DIY.

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The Discount Dance Leotard I Wear With Everything
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I’m not a graceful person, nor are my dance moves particularly impressive. Yet somehow, a single item from a discount dance supply website has become of my most trusted wardrobe components: this uber-basic $14 black leotard. I call it my Power Onesie.

To clarify, this isn’t a Cool Girl Leotard by any stretch: no off-the-shoulder action, no plunging back, nary a hint of cleavage. It’s a simple, black, tank top-style leotard with sturdy straps. At a glance, it’s nothing special, but I’ve worn it with everything from light-wash jeans and a moto jacket to joggers and sneakers. It’s the perfect garment to wear underneath sheer blouses and anything else that would generally benefit from some kind of camisole-like “foundation garment” beneath — the perfect alternative to fidgeting with tank tops that ride up or refuse to stay tucked in throughout the day.

Speaking of foundations, this bad boy was engineered for the kind of physical activity that involves leaping around quite a bit, which means I can trust my 34DD rack to stay put sans bra. (I think of it as a sports bra for my entire torso, except, well, actually comfortable.) It creates a nice smooth line that I don't have to waste a single second thinking about, and it’s held its shape after countless spins through the washer. Plus, it’s cheap. —Gray Chapman, contributing writer

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