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What's Happening to Kate Spade?

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Coach Just Bought Kate Spade. Now What?

Coach just announced that it has acquired Kate Spade for $2.4 billion, ending months of speculation that the latter was looking for a buyer. What does this mean for the quirky, girly brand and its fans?

First of all, expect to see less of Kate Spade in department stores and online flash sales. Coach CEO Victor Luis believes that Kate Spade has become “too dependent” on these channels, which subject brands to heavy discounting. Sales are obviously great for shoppers and they’re good for growing a company’s revenue in the short-term, but they can eat away at its image over time.

What you will see is Kate Spade increasing its presence in Europe and Asia in the coming years. Under Coach’s guidance, international growth will be a focus for Kate Spade, and those regions are at the top of its list.

At the end of the day, this deal is about Luis’s goal of turning Coach Inc. into America’s leading “modern luxury” conglomerate. Three years ago, Coach started rehabbing its own image. It pulled out all the stops, going high-fashion, overhauling its stores, and hiring the hottest young celebrities to sell its goods (Selena Gomez, Chloë Grace Moretz, et al). It began building out its portfolio with the purchase of Stuart Weitzman in 2015. And now it’s got Kate Spade, which Luis hopes will bring in an entirely new customer base, and a youthful one: As he points out, 60 percent of Kate Spade shoppers are millennials. —Eliza Brooke, senior reporter

Deal of the Day

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Feature
Dress Codes Are Serious Business at Historically Black Colleges & Universities
Students at Fayetteville State University

Historically Black Colleges and Universities are any college or university that was established prior to 1964 whose principal mission was, and is, the education of black Americans. Attending an HBCU means marination in culture. Fried chicken Mondays and catfish Fridays, football classics and marching bands, and a fashion show every day of the week. It’s a world of Divine Nine Greek shows, administrators who are like family, and black history lessons embedded into every major.

On the yards (or quads or hills) of the 107 still-active HBCUs, students understand tradition — and the difference between school clothes and play clothes. Rare is the day you’ll see students in oversized T-shirts and shorts or pajamas, or any other poorly thought out fashion choice. Instead, coeds can be seen in highly accessorized school or Greek paraphernalia, revamped ’90s attire, and neatly tailored suits with creative flare. Even with their small student budgets, these college kids go out of their way to look their best.

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Want the latest in food, dining, and restaurants? Check out our sister site Eater for gems like the best restaurants in America, a huge guide to Tokyo, and chairs that fold you into a taco.

Beauty
Your Mom Knew About the Internet’s Most Viral Eyebrow Product Before You Did
Wunderbrow

I hadn’t heard of Wunderbrow until a co-worker asked me about it last year. She’d learned about it from her mom, who raved about the product. These days, you can’t scroll through Facebook without a Wunderbrow ad popping up and confronting you about your scraggly eyebrows. This didn’t happen by accident, or even, as many entrepreneurs like to say, “organically.” Wunderbrow knew exactly what it was doing.

In case you have somehow managed to avoid the social media onslaught, Wunderbrow is an eyebrow product that comes in a tube like lip gloss. You paint it on with a skinny brush, and it fills in sparse spots with color. It also adds what the brand calls “hair-like fibers” to plump brows up and make them look a little more natural. The company claims the color can last up to three days (though this is a contentious point among users) until you scrub it off with an oil cleanser or waterproof makeup remover.

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