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We're So Happy for You, Jake

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Congrats to Jake Gyllenhaal on His Fictional Family

Jake Gyllenhaal is the new face of a Calvin Klein fragrance, an incredible piece of news for anyone who is paying careful attention to fragrance marketing or to the life and times of the greatest actor of our generation.

In the first ad, Gyllenhaal plays the romantic partner of model Liya Kebede and is implied to be the father of four-year-old actress Leila. You could, if you wanted, interpret this as a small joke about a series of viral blog posts from the last month, all of which repackage a vague Gyllenhaal quote about his dream of someday being a father into a high-stakes narrative of “Jake Gyllenhaal wants a baby right now and he’s basically taking volunteers! Line up ladies, and what are your SAT scores and genetic predispositions?”

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The press release for Eternity describes Gyllenhaal as an Academy Award nominee (true) and BAFTA winner (true), as well as the star and producer of the recent film Stronger, which “opened to rave reviews” (true, and it was particularly well-reviewed by the web’s one and only Jake Gyllenhaal newsletter). Something the press release for Eternity neglects to mention is that Jake Gyllenhaal — currently an adult man poised to win an Oscar and trying medium-hard to become a parent — used to be an angsty early twentysomething who was constantly lounging around on the floor in white button-downs and low-rise denim, often exposing his Calvins. In fairness, it’s probably just kind of hard to keep your Calvins hidden when you are young and hot and rich and incredibly bored and sleepy and hot and not near a chair.

Was this propensity of Jake’s the reason he was selected as the face of Eternity? I have no idea, I don’t care, and it’s been a fun morning of Google Image searches for me. Congrats, Jake! —Kaitlyn Tiffany, culture reporter at The Verge

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Deal of the Day

If you’re done purchasing big-ticket items for fall but still want to shop with the budget you have left over, check out what’s included in H&M’s flash sale right now — but like really right now, because these discounts expire on Saturday. With skinny jeans for $13, tees as low as $3, and sexy-comfy sweaters for as low as $10, you might have trouble hitting the $40 minimum for free shipping (use code 0040 at checkout), so add items like these versatile blank ankle boots ($30) and this millennial pink utility jacket from the Conscious collection ($40) to get you there.

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In the News
Winona Forever
Model at the Dior show

The spooky month of October started in September, when Dior styled one of its Paris Fashion Week models in an outfit that, as Steff Yotka of Vogue.com accurately pointed out, looked a lot like something Beetlejuice goth teen Lydia Deetz would wear (if the skirt were a few feet longer, of course.) It wasn’t just because of the model’s black and white socks or the decorative spider at her throat, but her dark baby bangs, clumped together into little spikes beneath a wide-brimmed hat.

Cara Delevingne

The festivities continued yesterday when model-slash-actress Cara Delevingne showed up to a book signing for her first YA novel, Mirror, Mirror — because she does that, too — with short bangs brushed forward to similar, pointy effect. (In addition to making her literary debut last night, Delevingne publicly returned to being a brunette after a platinum-blonde hiatus.)

Collectively, this is a nice warm-up to the coming weeks of Halloween parties, which, statistically, have at least two Lydia Deetzes in the same room at any time. —Eliza Brooke, senior reporter

Shopping
This Might Be Sephora’s Best Weekly Wow Deal Yet
Urban Decay Palette

The best type of beauty sale is a markdown on something you’d gladly pay full price for. And thanks to Sephora’s new Weekly Wow deals — an exclusive week-long sale announced every Thursday — we get a new one each week. Now that the first several deals have been unveiled, we’ve come to expect hefty half-off (or close to it) discounts on a lineup of buzzy products.

This Thursday is no different and includes something for everyone, from the no-makeup girl to those who wear a fully contoured face to those who love to experiment with color and glitter. Here’s what’s included: Everyone’s favorite SPF lip balm, Fresh’s Sugar Lip Treatment, is $4 off at $20 (regularly $24); Urban Decay’s highly rated Moondust Eyeshadow Palette is a whopping half-off at $24.50 (regularly $49); and Tarte’s Clay Play Face Shaping Palette is also half-off at $23 (regularly $46).

If you don’t need any actual makeup but also want to get in on the action, you can snag Sephora Collection’s Smoke Machine Smokey Eye Brush Set for a mere $19 (regularly $39, but a $102 value) or Dr. Brandt Skincare’s Microdermabrasion Age Defying Exfoliator for $39.50 (regularly $79).

The same rules apply as last week, so discounts will stay in effect until next week on a strict while-supplies-last basis. Like anything you see? Move fast and don’t miss out, as we’ll bet at least half of these goods will be gone before dinnertime. Cory Baldwin, shopping editor

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