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Eyeshadow for People Who Hate Eyeshadow

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Beauty
Cream Eyeshadows That’ll Stay On All Day
Eyeshadows in different colors

I gave up on typical powder eyeshadows a long time ago. Not because I don’t like them — I do! — but more because they don’t like me. I’ve watched more YouTube beauty tutorials than I can count (or would like to admit) about how to master the perfect eye look. Be it something wild or a “simple” smoky eye, it still looks like a small child did my makeup every time. Endlessly frustrated, I followed the same road I’ve gone down with my blush and foundation choices in the past: I’ve converted to cream options instead.

It’s the best decision I’ve made cosmetics-wise because now I can go out at night with a full face of makeup without looking like I forgot about my eyes. Cream eyeshadows are truly so damn easy and finger-friendly to apply and look just as good worn smudged or precise and clean.

But because they’re obviously not all made equally — some definitely aren’t oily-eyelid-proof, meaning they’ll smudge off before you can even get where you’re going — I’ve pulled together four of my very favorite options, starting at just $3. Whether you’re looking for bright blues and purples or dewy neutrals, the options below will have you sold on creamy shadows. —Tanisha Pina, market editor

Cream eyeshadows
Photo: E.l.f; Milk Makeup; Maybelline

Milk Makeup Eye Pigment, $24: If you’re into ultra-bold eye looks and a formula that nearly cements itself to your eyelids, there’s no beating this one from Milk Makeup. These teeny tubes of metallic cream shadow come in some super playful, editorial-worthy colors like Rave (vibrant purple) and After Party (light pink).

It dries almost immediately after putting it on — so dry that five minutes after applying, I could rub my eyes and nothing would come off. But while quick-dry is great, it also means you won’t be able to move it around or blend once it does, so be precise when you’re applying.

E.l.f. Smudge Pot Cream Eye Shadow, $3: The price of this product is kind of shocking to me after having used it because it’s so! good! The shades are extremely creamy and pigmented and go on really evenly and smoothly. Each shadow is a uniform color, but between the light and the natural contour of my lids, the metallic sheen gives really great dimension to the eye.

Jillian Dempsey Lid Tint, $28: I’m in the middle of Grey’s Anatomy right now — I know, a decade late — so I was pretty excited to realize the founder of this line is Patrick Dempsey’s wife. As far as the product goes, this was the most minimal one I tried, and I absolutely loved it. You just swirl your finger around the thin, dewy color and tap it onto your lids. It goes on like a glossy watercolor, so I highly recommend it for fans of The Dewy Look. I was worried this sheer wash of color wouldn’t hold, but it did!

The shade options are really great, too, ranging from a barely-there peach color to blue-ish black. I can’t wait to wear this in the summer with the other creamy products that look better when I sweat.

Maybelline Eye Studio Color Tattoo, $7: Another great drugstore option is this one from Maybelline. The texture is super unique: It’s thick and creamy with an almost leather-y look and finish that dries matte and stays put for a good portion of your day. It says it lasts 24 hours, but I’d say realistically it’s more like 10 — long enough to get through a full work day and then go out for drinks after. It’s also a really buildable product, so you can play up the intensity as much or as little as you want.

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Deal of the Day

Welcome to Black Friday week, where basically everything is on sale. Today we’re excited about the promotion below, but you can check out our full guide to the best sales on clothes, beauty, and more.

Net-a-Porter’s mid-season sale — which isn’t officially a Black Friday sale but is, of course, happening the week of Black Friday — is here. The luxury e-commerce site began its markdowns on Monday with up to 50% off in a ton of categories: clothing, bags, shoes, miscellaneous accessorieslingerie, and jewelry.

There's so much to shop, so to make life easy for you, we rounded up the best picks here. Our advice? Use this sale as an excuse to buy that thing — the Balmain boots or the Marc Jacobs jacket — you've been coveting for weeks.

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In the News
Why Some Brands Are Sitting Out Black Friday

For some retailers, especially the big mall chains that have been struggling recently, Black Friday is one of the most important days of the year — so crucial to their bottom lines that they’ve started offering bargains earlier and earlier in the week and keep them going through Cyber Monday. For other stores, rejecting Black Friday and the over-the-top consumer culture it represents has become a big branding opportunity.

Such is the case for ModCloth, which announced yesterday that it’s going dark on Black Friday and donating more than $5 million in merchandise to Dress for Success, an organization that provides professional attire to women entering the workforce who might not otherwise be able to afford it. That’s obviously a good thing.

It also casts ModCloth in a virtuous light at a time when many customers don’t see it that way: When Walmart acquired ModCloth in March, longtime shoppers voiced their disappointment over the indie site “selling out” to an “ethically bankrupt mega-corp.” There’s also a petition circling that demands improved treatment of Walmart’s female workers, alleging unequal pay and denial of paid parental leave. Signees are boycotting ModCloth specifically under the belief that the brand’s history of feminism and body positivity has been used to give Walmart an undeserved PR boost.

Plenty of brands have subverted Black Friday to do good or simply to make a point. REI closes its stores and encourages its shoppers to get outside instead. Patagonia donated all of its Black Friday income to grassroots environmental organizations last year. This time around, the outdoor retailer isn’t doing anything at all, discounts or otherwise, in seeming indifference to the whole thing. These are branding moves, too. But it’s always worth considering what else is going on with a company’s business when Black Friday promotions roll around.

In case you were wondering: Yes, ModCloth is holding a Cyber Monday sale. So regardless of Black Friday, it’s still going to benefit from this year’s shopping frenzy. —Eliza Brooke, senior editor 

What to Buy for the Person in Your Life Who Needs Better Beauty Products
Two bottles of skincare products
Siizu Rose-Infused Body Oil and Neroli Flower Water, from $34

These all-natural, floral-infused body and skincare products smell great and will look pretty damn cool on your giftee’s vanity. At less than $40, they also look like you spent way more money than you actually did. Shop 'em here >>

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