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If You Hate Shopping for Lingerie...

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Shoppers Are Buying More for Themselves This Holiday Season

Don’t feel too bad if you blew your Black Friday budget on a new coat and an iPhone X for yourself instead of gifts for the in-laws this year — in 2017, more and more of us are putting our own names at the top of our holiday shopping lists, according to a new survey from NPD Group.

The research firm found that 19 percent of shoppers “definitely” plan to spend more on themselves this season, and an additional 40 percent might do so. As for what they’re buying, popular choices include winter clothing, boots, activewear, and electronics. All of these relatively big-ticket items could bolster sales for retailers that have struggled to meet revenue targets throughout the year due to lower foot traffic and increased competition from online heavyweights.

To some extent, the surge in self-gifting is a good sign: Consumer confidence is at a 17-year high, unemployment is at a 17-year low, and the economy is growing at a rapid clip of more than 3 percent annually, the fastest rate the country has seen in three years, all of which tend to point to more spending overall.

If you’re not feeling all that optimistic about the future right now, however, you’re not alone, and that sentiment might also be figuring into this season’s spending patterns. GlobalData retail managing director Neil Saunders told CNBC that while some of the trend can be chalked up to positive economic factors, “some of it is down to the fact that the external environment is difficult socially and politically, and people who feel this think it is important to indulge themselves.”

Sometimes, self-care can come in the form of a new sweater — no gift wrap required. —Hilary George-Parkin, reporter

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Deal of the Day

More than 400 already-on-sale items at Loft are an extra 40% off right now — no code needed — including cropped culottes (now $23.99), floral blouses (now $32.99), embroidered skirts (now $14.93), structured blazers (now $53.93), and this French girl-esque sweater dress (now $44.99). Even simple tees are under 10 bucks.

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The Best Places to Shop for Lingerie and Pajamas
Woman in red pajamas

Today we updated our massive list of where to shop for lingerie online, and we expanded it to include some tangentially related categories: loungewear and pajamas. Because what else do you want to wear now that it’s December?

Need something new, but don’t have time to sift through the entire thing? Here’s a breakdown of where to click first, whether you’re looking for a new T-shirt bra, a comfy pair of sweatpants, everyday underwear, or something on the sexier side. —Tiffany Yannetta, shopping director

Where to Buy...

Pajamas you can wear in front of your in-laws: If you need one actual nice pair of classic-looking pajamas and don’t mind investing, Sleepy Jones is a great place to start. Full sets will set you back around $200 for a matching button-down top and bottom, so start with scoping out the sale page first. A cheaper (but just as adult-looking) option is — surprise! — Everlane.

Very cozy sweatpants: It literally does not get cozier than Lou & Grey. The Ann Taylor offshoot built a brand around the concept of cozy, which is executed perfectly in this pair of sweatpants.

Basic, everyday bras: Thirdlove’s T-shirt bras are totally no-frills — you’ll find soft memory-foam cups in plain-but-not-boring colors, including a line of “naked” shades meant to complement skin tones rather than match them identically. Looking for something above a DDD? Soma makes a solid amount of clean, tee-friendly bras for under $50.

Underwear for cheap: When it comes to inexpensive underwear, you really can’t beat Aerie. The mall brand frequently runs a 10-for-$35 deal on everything from briefs to thongs, so if you need to re-up, make sure to wait for that promo. (Good news: It’s going on now.)

“Nude” bras in a real range of skin tones: It’s 2017 — no one should have to settle for nude-colored lingerie that only comes in one shade. If you’re looking for something beyond pale taupe or medium tan, head to Nubian Skin, which specializes in bras and underwear for women of color.

Sexy, strappy things: Journelle, hands down. The multibrand retailer carries labels like Eberjey, Cosabella, Natori, La Perla, and Only Hearts, plus a newish in-house line. The big selection means you’ll have the best luck when it comes to sales and style selection.

Plus-size only: Don’t want to be bothered with clicking through seemingly endless lists of B-cup bras and underwear that caps off at a size large? While a lot of the retailers on this list and within our guide carry bras bigger than a DD, Hips & Curves is a dedicated plus-size lingerie shop that carries both bras in bigger cup sizes and things like bodysuits, babydolls, garters, and robes in sizes 10 through 28.

Lingerie that doesn’t scream “lingerie”: Looking for something a little more low-key, but still luxe? Indie brands like Lonely and Lively are great places to start, as is the e-comm boutique Undone, which stocks labels like Land of Women, Baserange, Araks, and more.

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