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Universities get into Senior Housing, Marketing Goes Modern

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April 25, 2016

Taking Senior Living Marketing From Traditional to Modern

Senior living sales and marketing teams are facing a seismic shift, both in terms of who they’re targeting and how they must go about it. Although some prospective residents still respond to traditional advertisements, baby boomers and their adult children go about their senior living…Read More »

Why Universities are Getting into Senior Housing

Across the country, there are several examples of universities that have partnerships with senior housing communities. Take Newton, Mass.-based Lasell Village, located on the campus of Lasell College, or the University of Florida, which announced a partnership in 2014 with The Village in,…Read More »

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Get this free whitepaper from OnShift and discover how industry experts are tackling the tough issues like high turnover, wage pressures and rising acuity. Also, see why fostering a sense of purpose and technology adoption in your communities are priorities in 2016. Download now. 

Editor’s Picks: Tap Dancing at 85

Last week, Senior Housing News readers tuned into stories about senior housing rents and occupancy outlooks. Readers were also interested to learn how minimum wage hikes in New York and California will impact senior living providers, and why brokers disagree about where the skilled nursing…Read More »

How Standalone Providers are Marketing Memory Care

Some argue that senior housing has shifted toward becoming a health care business wrapped in a real estate bow. That holds especially true when it comes to memory care, where residents have distinct care needs—but if not real estate, then what exactly is memory care selling? At a …Read More »

Aegis CEO Story to Become Hollywood Film

Lately, Alzheimer’s disease seems to have found a place in Hollywood. That’s why one senior living CEO is especially excited to share his mother’s story with the masses. “Still Alice did well at the box office, and it wasn’t even a true story,” Aegis Living…Read More »

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