TL;DR - If you're in a rush, we've just released our latest book, Designing UX: Forms. 274 pages of practical info
explaining how to get more conversions, decrease dissatisfied users and drive a better return on investment by improving forms UX.
Designing forms is the worst best job in the world
It’s like getting paid to solve rewarding puzzles that make other
people’s lives easier.
And there's always problems to solve...
After all, when was the last time you heard someone gush
with delight about a wonderful form they just filled out?
Imagine we created one form design to rule them all.
How would we know that it’s actually good?
When it comes to a form, being “fit for use” means that it collects information that an organization needs, while also catering to the needs and context of users.
In our latest book,
Designing UX: Forms, join author Jessica Enders, as she shares
20 years of experience in designing efficient, effective and satisfying forms.
We'll focus on the most adaptable, accessible and durable type of form: web forms.
And we'll show you how to design a single form that will
respond to any screen size and work everywhere. Taking into account touch, accessibility and performance.
Plus, we'll cover the hard-hitting metrics
you need to measure success.
After all, the tiniest changes can create the biggest impact... more conversions, less dissatisfied users and a better return on investment. You'll want to measure that.
That's what we'll teach you in our latest book, Designing UX: Forms.
Let's take a quick look at why you should drop everything now (like literally, now) regardless of the job you perform to consider taking up this offer:
Designers. This is your
comprehensive take on how forms should look, adapt and perform. It’s filled to the brim with practical and engaging insights, and plenty of real-world examples that you'll be able to apply in your own work immediately.
Learn best practices for adapting one single form to the multitude of devices your users are experiencing your site on. Understand why forms are built a certain way, and learn how to contribute to the discussion when improving performance is the focus.
It's important to stay on top of the current landscape for the most important elements of UX, and that includes forms. Do it for the sake of your designers, developers and support teams, like marketing. Being able to speak to a problem/solution at their level is key to delivering experiences that customers love.
Marketers and entrepreneurs.
Data gathering and high conversion are important staples in any marketer's skill set. Understanding the needs of yours users and delivering the best experiences possible starts with your first touch point - a form.
...and of course, for career advancement.
For some of you, reading this book will light a spark that sets you on the path to becoming a specialist form designer.
But for most of you, it’ll mean you’re a bit more prepared to create the form that’s part of a bigger web project you're working on.
Go ahead and grab your copy now.
This is a deep-dive on designing forms.
Expect 274 pages of
focused, practical and no-fluff info, with plenty of examples throughout, that will help you build world-class forms.
We’ll cover everything from:
Words. We'll take a deep-dive into the most influential component
of your design, and provide a solid toolkit of tips for your form’s words.
Layout. Forms have many elements in addition to words, like actual fields and buttons. We’ll look at the
best way to visually design these elements - what they should look like, and where they should go - to create forms that can be filled out quickly, easily, and accurately,
Flow. The last piece of the form design puzzle is how things flow. From one question to the next, from filling in fields to fixing errors, we'll cover form interactions - because we want the total user experience to feel
smooth and painless.
As a newcomer, this book offers a pragmatic, realistic and down to earth approach
to creating clean, accessible and effective forms.
It provides you with real-world outcomes, a thorough look into the modern landscape of performance and accessibility and the skills you need to get your specific job done.
And keep in mind, this is a book about designing forms, so you don’t need to understand programming, or coding
in general (if you do want some familiarity, take our free course, Build Your First Website: HTML & CSS by Russ Weakley).
If you're an experienced designer or UX professional, I can guarantee you haven't dived this comprehensively into perfecting the form experience.
Grab your copy now. Take the guesswork out of designing forms.
Some lucky folks got early access, here's what they had to say:
Not convinced yet?
Grab the first chapter, FREE now. 30 pages for you to mull over.
Take a look at the Table
of Contents to see what the full version gives you access to.
Once you're ready. Purchase the book, you won't regret it.
It doesn't matter what role you play at your company.
Whether you're in design, development, product management or marketing - understanding how to design high performing forms is something that will benefit you.
Grab your copy now.
Any questions, just hit reply. I’ll be in touch asap.
P.S. Every book and course on SitePoint Premium (including this title) is available completely FREE with any SiteGround web hosting plan for a limited time. If you're sick and tired of issues with support, speed, security or downtime with your current host and need a reliable change, this deal is for you. MASSIVE savings up for grabs if you purchase 2 or more years