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4 New AdWords features you can't afford to miss

4 Super-Useful New AdWords Features You Need to Try

Google’s in a giving mood this holiday season!

To help advertisers close leads and move units in the final month of the year, they’ve released a suite of useful new AdWords features. Unfortunately, some of them are really difficult to track down. Why, you might ask? Because they all live deep within the new, complex AdWords user interface. But don’t panic! If you’re looking to...

  • Test ad copy at scale 
  • Leverage the power of Gmail remarketing 
  • Promote seasonal deals 
  • Or create more effective Display audiences (without any extra effort)

Then this post will help ensure that your year ends with a bang.

AdWords Performance Grader

AdWords can be hard. Find out how you compare to your competitors & get actionable tips to improve!

WordStream Quick Tip

By moving seasonal deals and offer codes from your headlines to your new promotion extensions, you free up valuable real estate to test irresistible new CTAs. Use this additional space to try out different pronouns (for example, change ‘your’ to ‘my’) and hammer home your most compelling, unique benefits. Constant testing is one of the keys to improving both click-through and conversion rates!

How to Make Paid Search & Social Media Marketing Work Together

Read the full post »

Learn AdWords in Under an Hour with WordStream & Skillshare

Read the full post »

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