Spamdex - Spam Archive

Report spam

Send in your spam and get the offenders listed

Create a rule in outlook or simply forward the spam you receive to questions@spamdex.co.uk

Also in yale.edu

Consumer Activism on Global Warming

Takin’ It to the Mall: Consumer Activism on Global Warming
 
Is this email not displaying correctly?
View it in your browser.
Dear Friends,

Consumer boycotts have made headlines in recent weeks:   
  • Uber’s chairman stepped down from President Trump’s business advisory committee after 200,000 Uber users deleted the company’s app from their phones to protest his perceived support for the president’s travel ban;
  • Nordstrom announced it will no longer carry Ivanka Trump merchandise, citing a 66 percent drop in sales of her products over the prior year.
  • North Carolina’s Republican Governor Pat McCrory was defeated by Democrat Roy Cooper in the fall election, in part due to a corporate boycott of the state over the transgender bathroom bill. [1]
These events highlight the increasingly important role consumer activism can play in social change. Likewise, environmental groups have long used boycotts to pressure corporations to change their policies and practices.

We recently published a new scientific article: The consumer as climate activist. We found that Americans are more likely to engage in consumer than political activism to combat global warming, and it’s on the rise. Yet most Americans don’t realize that consumer activism can influence companies. And even those that do seek to influence companies are more likely to express their concerns via their individual purchasing decisions rather than by speaking out publicly about the corporate practices they oppose. Other studies have found, however, that bad publicity often has a greater impact on corporate behavior than decreased sales. Together, these results suggest that climate change consumer activists can be most effective by publicly communicating their concerns about corporate behavior as part of boycott or buycott campaigns.
 
1. Consumer activism on global warming is relatively common in the U.S., and has increased in the past two years.

In November 2016, close to a third of Americans said they had rewarded companies that are taking steps to reduce global warming by buying their products more than once in the prior year (31%). One-in-five said they’d punished companies for opposing climate action by avoiding their products (21%). Twenty percent had taken both actions, both rewarding and punishing companies through their purchasing decisions.


 
By contrast, one in ten or fewer Americans contacted an elected official to urge action to reduce global warming during these years.

2.  Consumer activism can be effective.

Studies of consumer movements show they are often successful in changing corporate practices: Boycotts that receive at least some national media attention have about a one-in-four success rate in influencing corporate practices (Friedman, 1985; King, 2008); and for those that include public protests or demonstrations, the success rate jumps to about half (Friedman, 1985).
Successful consumer activism campaigns on environmental issues since 2000 include:
  • Seaworld ended its orca breeding programs;
  • Nestle pledged to stop deforestation for palm oil in its supply chain;
  • Kimberly-Clark’s new paper procurement policies have reduced deforestation;
  • Inditex, owner of Zara clothing stores, eliminated fur from its more than 1,000 stores;
  • Staples increased recycled content in its paper products.[2]
 
3.  Most Americans do not realize how effective consumer activism can be or how it influences companies.
Consumer activism has a greater impact on corporations than most Americans recognize. In a nationally representative survey in March, 2013, 60 percent of respondents said their actions affected companies “not at all” or “only a little,” and only 5 percent believed their actions could influence companies “a lot” (Roser-Renouf et al., 2016).
 

 
Most consumers believe that their leverage comes from their impact on a company’s sales. What usually motivates companies to change their practices, however, is bad PR – negative press attention, unhappy customers, and corporate concern about their reputation. Most boycotts succeed by creating public image crises for corporations – not by reducing sales (King, 2008).

This suggests that spreading information about objectionable corporate practices is a more powerful method of influencing companies than simply purchasing more climate-friendly products.  

The paper includes many other important findings, including the influence that key climate change beliefs, social norms, and the perceived efficacy of consumer action have on consumer behavior, including both purchasing decisions and consumer activism.

As always, thank you for your interest and support!

Cheers,

Tony

Anthony Leiserowitz, Ph.D.
Director, Yale Program on Climate Change Communication
School of Forestry & Environmental Studies
Yale University
(203) 432-4865
climatecommunication.yale.edu
yaleclimateconnections.org

 
References
Friedman, M. (1985). Consumer boycotts in the United States, 1970–1980: Contemporary events in historical perspective. Journal of consumer affairs19(1), 96-117.
King, B. G. (2008). A political mediation model of corporate response to social movement activism. Administrative Science Quarterly53(3), 395-421.
Roser-Renouf, C., Atkinson, L., Maibach, E., & Leiserowitz, A. (2016). The Consumer as Climate Activist. International Journal of Communication10, 24.
 

               

forward to a friend 
You are receiving this email because you expressed interest in our work and gave us your address.

Our mailing address is:
Yale Program on Climate Change Communication
Yale School of Forestry and Environmental Studies
205 Prospect Street
New Haven, CT 06511

Add us to your address book

Email Marketing Powered by MailChimp


---------------------------

All titles, content, publisher names, trademarks, artwork, and associated imagery are trademarks and/or copyright material of their respective owners. All rights reserved. The Spam Archive website contains material for general information purposes only. It has been written for the purpose of providing information and historical reference containing in the main instances of business or commercial spam.

Many of the messages in Spamdex's archive contain forged headers in one form or another. The fact that an email claims to have come from one email address or another does not mean it actually originated at that address! Please use spamdex responsibly.


Yes YOU! Get INVOLVED - Send in your spam and report offenders

Create a rule in outlook or simply forward the junk email you receive to questions@spamdex.co.uk | See contributors

Google + Spam 2010- 2017 Spamdex - The Spam Archive for the internet. unsolicited electric messages (spam) archived for posterity. Link to us and help promote Spamdex as a means of forcing Spammers to re-think the amount of spam they send us.

The Spam Archive - Chronicling spam emails into readable web records index for all time

Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

Our inspiration is the "Internet Archive" USA. "Libraries exist to preserve society's cultural artefacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it's essential for them to extend those functions into the digital world." This is our library of unsolicited emails from around the world. See https://archive.org. Spamdex is in no way associated though. Supporters and members of http://spam.abuse.net Helping rid the internet of spam, one email at a time. Working with Inernet Aware to improve user knowlegde on keeping safe online. Many thanks to all our supporters including Vanilla Circus for providing SEO advice and other content syndication help | Link to us | Terms | Privacy | Cookies | Complaints | Copyright | Spam emails / ICO | Spam images | Sitemap | All hosting and cloud migration by Cloudworks.

Important: Users take note, this is Spamdex - The Spam Archive for the internet. Some of the pages indexed could contain offensive language or contain fraudulent offers. If an offer looks too good to be true it probably is! Please tread, carefully, all of the links should be fine. Clicking I agree means you agree to our terms and conditions. We cannot be held responsible etc etc.

The Spam Archive - Chronicling spam emails into readable web records

The Glass House | London | SW19 8AE |
Spamdex is a digital archive of unsolicited electronic mail 4.9 out of 5 based on reviews
Spamdex - The Spam Archive Located in London, SW19 8AE. Phone: 08000 0514541.